A picture is worth a thousand words
Welcome, it’s the year 2012. A year in which fast changes are common. Change is needed to survive, and the quicker, the better. Innovation is taking a great leap and people are getting addicted to it. But what does it take to satisfy the hunger of people wanting to see change? How are new technologies being spread?
“A picture is worth a thousand words.”
This quote embodies a great part of the change-aspect. Today it’s possible to convey a complex idea with just a single image. Visualization is becoming more and more important in a fast-changing society, which is driven by an emotional connection due to the birth of social media. Large amounts of data can easily be absorbed. Instagram recognized this trend very well, and introduced an easy way to visualize people’s actions and emotions, together in a fun way.
But what’s even more important is the way you project an image, it can be either in motion or not. It is already proven that moving images have much power and are very memorable because of their ability to portray and inspire emotion. As we mentioned in the beginning: our society is connected through emotion.
A moving image is the most accessible medium available, for a company that wants to put a message across. According to a study from the UK firm Odessey, people remember 30% of what we see, 20% of what we hear, but 70% of what anything we watch and hear at the same time. That’s why phrases like “actions speak louder than words” and “I’ll believe it when I see it” exist for a reason.
Moreover, a video will arouse multi-sensory experience; including a visual, audio and emotional experience in one. No wonder why, Youtube became so successful. A video is more inviting than texts and still images, in a world of high-speed changes where it’s important to put a face, a voice and an emotion with your e-mail address, Facebook page, Twitter account and even your company website. Videos allow people to react in their own personal way, sharing them with friends and colleagues, interacting via social media.
It’s the ultimate way for brands to convince lost or sleeping consumers to come back and create a level of awareness in an entertaining way. Creating something that is memorable is the key to recognition.
Putting content online also means you have to make sure it will be viewed by a lot of people. Using the right and relevant tags and seeding it afterwards, will lead to a massive influx of viewers. The importance of tagging is becoming very big, as companies tend to think customer-alike.
The next step is the seeding of your content. Make your content visible and present, in the correct places and moments when people are looking for it. Those are the success rules or the fundamentals of social media marketing.
So if you aren’t using videos to connect with friends, customers and prospects. What is your belief? Do you find it hard to use? You don’t have the know-how? You have a lack of time? You don’t have any content? Are you scared?
Welcome to 2012, the visualization era, face it.